Uses of communication

Uses of communication at micro and macro level.

Communication is the process of swapping philosophies, views, realities, feelings and sentiments among two or more people. It is the method of conveying verbal and/or non-verbal messages. Therefore, it can be said the communication is the process of transferring ideas between two people through any particular medium.

Over the years communication has evolved drastically, humans have come from communicating through cave paintings to now communicating with the entire world in a matter of seconds with the help of some incredible technological developments.

There are two main levels of communication micro and macro.

1.     Micro communication

The word macro refers to small things therefore, micro communication is the art of small scale interpersonal communication. It is the type of communication that determines your substance. Strong micro communication gives you a foundation of trust, confidence and substance as well.

There are unlimited uses of communication in our daily life, we need to communicate to deal with numerous apprehensions. Interpersonal communication is also a great tool to influence the attitude and behavior of the people you are communicating with. Good communication helps you make contacts and maintain your existing relationships.

There is something new that you learn every day and communication is the main tool that helps us in learning new things and making sense of the world and our experiences in it. Communication not only helps you express your own needs but also helps you understand the needs for other people, many times we turn a deaf ear to our own people because maybe we are busy or just don’t care but a good communicator will always listen to the concerns of other people around him.

Another big use of micro communication is giving and receiving emotional support to the people close to us.

Conflict resolution is a big part of communication, solving your own problems and helping others to solve their problems is a very important part in any peaceful society. Regulating power for the further good of other people is another use of communication at a micro level.

Micro communication is particularly important in the professional world, one of its most common uses is in the interview room the interchange of questions and answers in an interview produces information from the candidate by interviewer. The two sides need to recognize each other’s needs and programs to enable the collaboration. In this one-on-one setting, as the interviewer examines the candidate through a series of questions to better recognize him, the candidate in turn must cautiously attend to the enquiries and even ask questions themselves to better understand the incentive behind the interviewer’s question, to ensure accurate replies. While apparently the main reason for an interview is to let the other person know about your abilities but in many cases persuasion is also a motive, such as a job applicant convincing a possible employer that the applicant is the right candidate to employ.

2.     Macro Communication

Macro refers to large things therefore macro communication is the process of transmitting your ideas to a very large audience. Technology, in the modern day, has multiplied the number of channels anyone can use, people still distill content to verbal and written.

Over the past two decades technology has revolutionized macro communication. Nowadays any message can get out there for the rest of the world to see whenever you wish that to happen. In the professional world macro communication holds significant importance. 

One of the many uses of macro communication in the professional world would be its use in sales and advertising sales contacts happen in approximately every condition, including mass media marketing, largely to influence the spectators to buying the broadcaster’s produces or facilities over anybody else’s. Sales contacts use verbal and written communication and can include interview, conference, consultation, discussion and negotiation techniques as a seller must recognize the requirements and incentives of a purchaser to better persuade the purchaser of the product’s worth, or determine the seeming value of the facility and settle on a bargain both parties can leave pleased with.

Another, more formal use of macro communication in which you can communicate with a large group of people would be presentations, typically presentations inform any selected group about your topic. Presentations can be used to communicate any selected message to a very large group of people. Even a sales presentation carries material the spectators need to make a conclusion. Presentations combine verbal, non-verbal and written communications through digital slide shows or even multi-media demonstration a presenter can use to highlight ideas made verbally.

The one of the most useful and common parts of communication would be written communication, this particular form of communication has existed for the longest period of time the first time humans communicated was through cave paintings. Written commination is still used today whether that be in the form of e-mail, text, letter chat or memos. Written communication is also considered as the most professional way to communicate if the right words and medium is chosen. Newspapers are the biggest modern day example of macro level written communication.

 

Not all of communication is spoken or written, non-verbal communication is a huge part of any form of communication and a lot of the times it is not given the same significance as verbal communication but some might argue that it is just as important, if not in some cases it is more important than many other forms of communication. It is said that your audience receive most of the ideas of a presenter through its non-verbal actions. The tone of the presenter’s voice, the facial expressions, body language and the placement of the presenter’s feet can sometimes carry the same message as their words. A good communicator will always keep their non-verbal cues in mind while they are presenting themselves in front of an audience and show a confident body language which will help the audience trust the presenter more than someone who does not communicate with a confident body language.